Raju: Politico isn’t just, it wasn’t just competition in this and it is still as an active competitor. We look at any news organization out there whether it’s on the web or anywhere else as competition and obviously Politico [created] to them has done a really good job in at least the perception game of being up on the ball in terms of politics. So there are multiple ways of dealing with it before I get into that, if you look at the absolute numbers, and purely online numbers as to how many people read the Washington Post politics stories versus how many people will totally go to political you’ll probably double or triple their size they’ve always been the leaders always continued and that hasn’t changed. The shear number of people who consume our politics content online versus theirs. But we’ve created a new mini website if you will call postpolitics.com and you know some of it is in response to these niche sites because they have the advantage of if you go there and your prism is politics you feel like it’s all politics while if you come to the Washington’s home page you could get an earthquake, you could get a fire, you could get you know [IB] and you could get a [IB] of politics.

So the idea is that there a large number of people who’s world view is politics or sports or local we will give them different access points through post politics post local so that’s one way to compete with them. What it has meant for our newsroom is that you know the typical newspaper reporting cycle that used to be come in at 9:30 read some papers, to talk to some of your colleagues you know go do some reporting come back have lunch, do some more reporting and write and tell them a story at 7:00 PM and you know and then you are done for the day has really changed dramatically. Lots of our columnist [IB] who runs the [fix] column on the most popular political columns. Files that all hours of the day and night, you know he tweets, he blogs, he sends news alerts and so I think the cycle has become almost a 24 hour cycle for a lot of the journalist and their ability to kind of not just have to depend on the printed post platform to reach the audiences has really kind of changed as well.

Lots of them have thousands of followers on the twitter feed, they have like a Facebook page and they have just a lot more avenues to do that. So and competition isn’t really you know becoming less honestly, politicalsathletetbd.com is a local site that just launched a few months ago and it’s a local website so we have to kind of make sure that we are our local website you know is competing effectively with them.

What Comcast and ESPN wants to start a Washington DC based sports websites, which means my sports team have to now kind of make sure that we compete with them on those terms effectively. AOL has started something called touch.com which is just a neighborhood website. So suddenly we have to deal with AOL about [IB] and about you know [IB]. so its, it’s just going to be the way it is I think competition is only going to get pretty intense. What we have going in our favor is the Washington Post brand this trusted journalism obviously all our deepest analytical and reporting strengthen fairly strong yielding strength. So if we can continue to do all those and take advantage of all the technologies that are out there. You know when Facebook has 500 million people on Facebook it will be a mistake to except them to come to your website you have to be where they are.